Exposure For Good
Free SPF50+ suncreen for Australia.
Funded by brands.
How it works
Australia has a sun exposure problem
Exposure For Good will turn brand budgets into free public sun protection. Brands fund SPF50+ sunscreen in high-traffic outdoor locations, gaining premium visibility and measurable engagement, while venues offer a valuable amenity at no cost. The result: free sunscreen for everyone.
Our Story
Hi, I'm Zoltan, founder of Exposure For Good
Australia has one of the highest rates of skin cancer in the world. Around 2 in 3 Australians will be diagnosed with some form of skin cancer by age 70, and roughly 2,000 Australians die from skin cancer each year. More than 95% of skin cancers are linked to UV exposure.Yet when we’re at the beach, on the golf course, at a sporting event or spending the day outdoors, sunscreen isn’t always there when we need it.That got me thinking: what if free sunscreen was simply part of the places we spend time outside?Exposure For Good will build a network of free SPF50+ sunscreen stations across Australia, funded by brands and placed where sun protection matters most.Brands get meaningful exposure. Venues provide something genuinely useful. And the public gets free access to sun protection.Funded by brands. Free for you.